About TM20

I founded TM20 branding with the goal of being a boutique consultancy, offering a very senior, analytical and shareholder value-oriented delivery. We seek to support brands for the challenges of uncomfortable places, as well as the rupture of categories. A reality that can only be faced with an action orientation focused on the needs and tensions of the brand's strategic audiences. All this at a cost-benefit and speed equation, which only a boutique would be able to offer. It is the “Hyundai of consultancies” – making an analogy of brands in the automotive segment.

I was an executive and responsible for more than 500 jobs where we financially quantified the value of brands and proposed optimization alternatives for monitoring this asset. I had experience as an executive and responsible for Brand Valuation and Consulting for two consultancies, which are a reference in Brazil and worldwide (Kantar and Interbrand), where in the case of BrandZ, I was responsible for publishing this study in Brazil from 2009 to 2020.

When I left my last company and completed the earn-out of the operation in 2020. I had a very clear vision of what I would like and always loved to do: Consulting Projects. Now offering more “Taylor Made” solutions, where I get involved in projects along with TM20's ecosystem of people and brands. I'm proud to say that I personally participated in all of these 500+ projects, having therefore learned many of the existing global valuation, insights and branding methodologies.

To complete my value proposition, I thought about integrating the best collaborators and partners that I had in previous experiences, in a brand ecosystem model, with a very analytical and technical scope. My experience of being one of the founders of BrandAnalytics and having sold to Kantar and WPP, was extremely important for the entrepreneurial vision of an owner, which I always had.

Did you like this value proposition? Follow this site, follow our publications and see how we can help you as a customer, or how you can be part of this ecosystem with us. And finally, also take the opportunity to know the 4 books I've already published.